Sights + Sounds
Hi! I'm Emily. I'm a 21 year old student athlete trying to balance my PR & Journalism degrees while playing college softball. My posts are situations & topics that matter to me & those around me. All opinions are my own.
As a child I used to watch commercials and sit and think, "I can't wait to be 18 or older so I can order that." My parents steered me away from most popular mainstream brands that were overpriced. For me this was torture, I was sure that because I was not allowed to wear Abercrombie and Fitch no one would want to play tag with me at recess. My dad particularly liked to encourage me not to follow the expensive fashion trends but rather wear what's priced well and comfortable, I may not have been the most fashion forward 5th grader but I was the most cost efficient. Since then I've never been one to stick with a certain brand, I always buy what's cheapest and the best quality for it's price. The one and only brand my father was adamant about sticking with was Adidas, I can't remember why, something about USC football maybe. I have had a slight bias to buying Adidas products however only when they are priced right (or below Nike).
Burger King (http://alturl.com/tnepg)
Commercials are fascinating, there are so many tricks companies have to keep you watching and interested. Companies spend thousands, even millions of dollars a year for commercials. Some commercials I enjoyed were the creative ones that saved the companies money. MailChimp had many different sales tactics they used by using social media trends. They spent very little money promoting their brand online through social media compared to what it would cost for airtime on TV. Burger King used a TV ad however they were able to get viewers attention by hijacking their Google Home machines. Jet.com simply stated all the ways they were able to save money on advertisements this year such as, naming an online commercial "Super Bowl Commercial" and then uploading it to youtube during the super bowl, making it one of the most viewed Super Bowl commercials without having to pay millions for ad space during the sporting event. Sometimes it isn't about how outrageous or expensive and commercial is, but rather the thought and strategy put into the advertisement.
What is PR to me? Growing up my mother would tell me that her job was PR and that meant that she helped companies or people become more popular and gain success. I didn't care about all the particulars, I just thought that my mom had the coolest job because she made "Heelys" popular. Now I see PR a little differently. I see PR as a way to bring people together and shed light on people or products that can better society and the way we live our everyday lives. PR is so important to our society, making connections with each other is vital to the way we grow, as people and as a community.